Business Produce
New ventures and business improvements require both strategic vision and execution capability. Metaphor provides end-to-end support from conceptualization through validation, implementation, and in-house development, enabling rapid and comprehensive project advancement through AI utilization.
Service Details
Business Concept Brainstorming & Vision Design
Through repeated dialogue from the conceptual stage, we articulate the purpose and value of the business. We clarify the vision that serves as the basis for decision-making.
Market Research and User Interview Design/Implementation
To understand the target audience's actual situation, we will conduct hypothesis-based survey design and user research.
Concept Development, Persona Design, Customer Journey Design
We visualize customer profiles and behaviors to build optimal service designs and core appeal points.
Design of verification prototypes and UI/UX mockups
We create a simplified UI for verification purposes, enabling smooth hypothesis testing from the user's perspective.
Internal Validation and Launch Support (Business Design / Internal Presentation Materials / PoC Support)
We support the implementation phase, including business process reorganization for internal adoption, preparation of explanatory materials, and PoC design.
Design and development of necessary systems such as web services, landing pages, and CRM
We design and develop web services and tools tailored to your business needs.
AI Utilization (Hypothesis Generation, Persona Creation, Document Preparation Support, etc.)
AI supports survey design and document creation, enhancing the quality and speed of decision-making.
Solvable challenges
I have ideas, but I can't shape them into a business.
We lack the manpower for design, production, and verification required for the business launch.
The company is unable to formulate hypotheses based on accurately identifying customer needs.
Even with a concept, we can't achieve the speed needed for verification and launch.
The project isn't moving forward because the business model and UI haven't been finalized.
It is difficult to build consensus within the company and get approvals through the system.
Project Progress Example
01Initial Consultation (Free)
Initial Consultation (Free) We will carefully listen to your business and challenges, organize initial hypotheses, and identify potential areas of support.
02Organizing business themes and concepts, visualizing problem hypotheses
Organizing business themes and concepts, visualizing problem hypotheses We delve into the intent and background of the concept, clearly defining the purpose, target customers, and challenges to be solved.
03User Research Design and Insight Extraction
User Research Design and Insight Extraction We design and conduct research to understand user behavior and challenges, enhancing the accuracy of hypotheses.
04Service Concept and Value Proposition Documentation
Defining and articulating the service concept and value proposition Based on the insights gained, we define and articulate the core concept and value proposition that form the foundation of the business.
05Execution Phase (UI/UX Design, Development, Internal Rollout)
Execution Phase (UI/UX Design, Development, Internal Rollout) We perform UI design and development according to requirements, ensuring smooth internal communication and rollout.
06Post-launch ongoing improvement support
Post-Launch Accompaniment Improvement Support We provide ongoing improvement proposals and in-house development support based on user feedback after release.
